As vaping trends evolve, so do the flavours and experiences vapers crave. Based on customer reviews and sales, here are the top e-liquids of 2025 that you should try today. We've carefully evaluated hundreds of brands and thousands of flavours to bring you the definitive guide to this year's standout performers.
With the UK's disposable vape ban now in full effect, refillable systems and premium e-liquids have taken center stage. The best manufacturers have stepped up their game, delivering exceptional flavour profiles, consistent quality, and innovative formulations that make the transition from disposables smoother than ever.
🏆 Top E-Liquids of 2025
ELFLIQ by Elf Bar
Why it won: Famous for replicating the most popular disposable vape flavours, ELFLIQ has captured the essence of what made Elf Bar disposables so popular before the ban. Available in both freebase and nicotine salt formulations, these liquids offer ex-disposable users a familiar vaping experience.
Standout flavours:
- Blue Razz Ice – The perfect balance of sweet blue raspberry and cooling menthol
- Watermelon Bubble – Juicy watermelon with a bubble gum twist
- Strawberry Kiwi – Fresh strawberries complemented by tangy kiwi notes
Best paired with: Uwell Caliburn A3S or OXVA Xlim Pro for the most authentic disposable-like experience.
Elux Legend Nic Salts
Why it won: Known for rich flavour and consistency in performance, Elux Legend has rapidly risen to become one of the UK's most trusted e-liquid brands. Their nicotine salt range delivers a smooth throat hit with rapid satisfaction, making them perfect for former smokers.
Standout flavours:
- Blueberry Sour Raspberry – A complex berry blend with a tangy finish
- Peach Mango Watermelon – Tropical medley with perfect sweetness balance
- Strawberry Ice Cream – Creamy and indulgent dessert vape
Best paired with: Geekvape Wenax K1 SE or Voopoo Argus for maximum flavour extraction.
MaryLiq
Why it won: A new player delivering full-bodied, satisfying flavours in 10ml nic salt bottles. MaryLiq has quickly gained a reputation for their innovative flavour combinations and exceptional quality control. Their rapid rise to popularity has been unprecedented in the UK vaping scene.
Standout flavours:
- Lychee Grape Ice – Exotic fusion with a cooling exhale
- Pineapple Passion Punch – Tropical medley with a hint of citrus
- Vanilla Custard Tobacco – Rich and complex for ex-smokers
Best paired with: Innokin Go Z or any MTL device with good flavour production.
Vampire Vape Classics
Why it made the list: A British institution that continues to dominate with their perfectly balanced flavours and reliable quality. Their 2025 reformulations have enhanced their classic profiles to work perfectly with the latest generation of pod systems.
Standout flavours:
- Heisenberg – The legendary blue enigma with cooling freshness
- Pinkman – Citrus medley that's stood the test of time
- Blood Sukka – Rich berry blend with subtle sweetness
Best paired with: Any refillable device, especially UK-made mods and tanks.
Cloud Nurdz Salts
Why it made the list: These US-imported premium salts deliver exceptionally clear flavour profiles with impressive vapour production. Their 2025 UK-compliant formulations maintain all the quality of their international versions while meeting TPD regulations.
Standout flavours:
- Strawberry Lemon – Perfect balance of sweet and tangy
- Grape Apple – Unique combination that works surprisingly well
- Peach Blue Razz – Complex fruit blend with depth
Best paired with: Higher wattage pod mods like the Voopoo Argus series.
💡 Subscription Offers You'll Love
At 24hVapes, we've listened to our customers and created subscription plans that save you money while ensuring you never run out of your favourite e-liquids. With inflation putting pressure on everyone's budgets in 2025, these subscriptions offer exceptional value:
Elux Legend Subscription:
- Get 12 bottles every 2–6 weeks for £25.00 – just £2.08 per bottle
- Choose from any flavours in the range
- Adjust delivery frequency any time
- Skip or cancel deliveries with no penalty
- Save over 65% compared to buying individually
Vampire Vape Subscription:
- 12 bottles from £29.99, ideal for regular vapers
- Mix and match any flavours from their extensive range
- Premium glass bottles included in subscription price
- Loyalty points on subscription purchases for additional savings
- Extra 10% off replacement coils with active subscription
Best Value Bundle:
- Try our "Flavour Explorer" bundle – 6 different premium e-liquids for £18.99
- Perfect for discovering your next all-day vape
- New selection every month featuring seasonal flavours
- Additional 15% off if you subscribe to monthly deliveries
💬 Why These Flavours Stand Out in 2025
Each liquid offers strong flavour, smooth nicotine delivery, and top compatibility with refillable pod kits. Whether you're switching from disposables or looking for a new all-day vape, these e-liquids won't disappoint.
The standout e-liquids of 2025 share several important characteristics:
Superior Flavour Technology
This year's top e-liquids utilize advanced flavour suspension techniques that maintain consistency throughout the bottle and provide more stable performance across different devices and coil types. The result is a more authentic, nuanced flavour experience that doesn't diminish as you work through the bottle.
Coil-Friendly Formulations
In response to consumer demand, manufacturers have developed formulations with reduced sweetener that extend coil life by up to 40% compared to previous generations. This means less frequent coil changes while maintaining excellent flavour – a significant cost saving for regular vapers.
Smoother Nicotine Delivery
Advanced nicotine extraction and purification methods have resulted in smoother throat hits even at higher strengths. This is particularly noticeable in the salt nicotine formulations, where even 20mg strengths deliver satisfaction without harshness.
Environmental Considerations
With greater focus on sustainability, many of our top 2025 e-liquids now come in recycled and recyclable packaging. Several brands have introduced bottle return programs, offering discounts on future purchases when you return empty bottles for proper recycling.
Customer Favourites: What London Vapers Are Saying
We've collected feedback from thousands of London vapers to help you find your perfect match:
"After the disposable ban, I was worried I'd never find that Elf Bar flavour I loved. ELFLIQ Blue Razz Ice is identical – maybe even better!" – James, Hackney
"The Elux Legend subscription is brilliant value. I've saved over £35 monthly compared to disposables, and the flavours are consistently excellent." – Sarah, Croydon
"MaryLiq's Lychee Grape Ice convinced me to switch to refillables. It's got more depth and character than any disposable I've tried." – Amit, Southall
Finding Your Perfect E-Liquid Match
Not sure which e-liquid is right for you? Here's our quick guide based on your previous vaping preferences:
If you used Elf Bar disposables:
Try ELFLIQ in the same flavour profile or Elux Legend's similar offerings.
If you used LOST MARY disposables:
MaryLiq was created specifically to replicate these flavour profiles with exceptional accuracy.
If you're an ex-smoker seeking tobacco flavours:
Vampire Vape's tobacco range or MaryLiq's Vanilla Custard Tobacco provide satisfying alternatives.
If you prefer fruity flavours:
Cloud Nurdz or Elux Legend offer the most vibrant, authentic fruit profiles.
If you like cooling/ice sensations:
ELFLIQ Ice variants or Vampire Vape's Heisenberg deliver the perfect cooling kick.
🛒 Ready to Shop?
Explore our E-Liquids section to find your next flavour. Order before 3PM for same-day dispatch UK-wide!
Visit any 24hVapes London location for free flavour testing and personalized recommendations from our knowledgeable staff. We're committed to helping you find the perfect e-liquid for your preferences and device.
Limited Time Offer: Use code ELIQUID2025 at checkout for 10% off any e-liquid purchase over £20 until June 30th, 2025.
